Meanwhile, Euromonitor International has identified Kuala Lumpur as one of the Top 100 Cities Destinations.

United Nations World Tourism Organisation (UNWTO) placed Malaysia at the 15th position in terms of tourist arrivals and 21st for tourism receipts last year.

Among factors attracting tourists to Malaysia include rising middle-income populations, particularly in Asia; lower inflation; and short-haul destinations.

According to the Economic Outlook 2020 report, released by the finance ministry today, the number of tourist arrivals and receipts were expected to expand following the launch of Visit Malaysia 2020 (VM2020).

An estimated 28.1 million tourist arrivals and total receipts of RM92.2 billion are projected for this year.

However, the report noted that high dependence on tourist arrivals from Singapore, lack of new tourism products, limited air routes and concerns over safety and security are among issues and challenges facing Malaysia’s tourism industry.

In line with VM2020, there is a need to increase flight frequencies, air travel rights to long and medium-haul countries and flight seat capacity to bring in more tourists to Malaysia.

Cruise tourism also has great potential, particularly in Langkawi, Melaka and Penang. They can be home ports for international cruises.

Emphasis will be given to developing Islamic tourism, especially by introducing the world’s first Muslim Friendly Hospitality Services standard, which recognises shariah-compliant accommodation.

The health tourism industry is growing rapidly and in conjunction with the Malaysia Year of Healthcare Travel 2020 campaign to establish Malaysia as a leading global destination for healthcare, the government is targeting total revenue of RM2.2 billion in 2020.

The local tourism industry has great potential in view of the abundance of natural resources, diversified cultural practices and cuisines, modern infrastructure, and strategic locations.