PPBM Youth member Abu Hafiz Salleh Hudin said campaigners should take a more “professional” approach in trying to persuade Muslims to favour products made by Muslims.

He said Muslims taking part in the campaign should be more careful lest they are regarded with disdain by others.

“There was a FB group created with Jawi script for the campaign… but the group’s name was wrong, and even the spelling was wrong,” he wrote in an online posting.

Then there were those who seemingly supported the campaign but have extreme suggestions, such as “Shut their Facebook, get rid of their cars and don’t get on airplanes.”

He said Malaysians should be more professional when dealing with issues that could cause uneasiness, and noted that Malaysians would choose to buy products based on quality and cost.

The movement to persuade Muslims to favour Muslim-made products followed heightened political tension over the introduction of Jawi calligraphy lessons in vernacular schools as part of the Bahasa Melayu syllabus.

This led to satirical postings about the use of Jawi for the word “halal” on products made by non-Muslims.

PAS has defended the campaign, saying it is aimed at strengthening the economic power of Muslims and giving them a competitive edge. However, critics have highlighted what they perceive to be a racial bias, saying it would disrupt national harmony.