Its spokesman Ahmad Muzakkir Hamid said UiTM has personalities of various backgrounds who are experienced and outstanding.

“This is about the pride of the university. Vivy is not an alumna of UiTM, so she would not really understand the university’s policies,” he told Bernama.

Muzakkir, a finalist of the Ikon Usahawan UiTM 2015 programme, said there are “many noted personalities” who can contribute to the development of the university

He said he was not denying Vivy’s success as creative chief officer at FashionValet and founder of The dUCk Group, but said it would be better if the Bumiputera university was represented by its own alumni.

He said the alumni will send a memorandum to Education Minister Maszlee Malik soon on the matter.

On Monday, UiTM announced Vivy as a member of its board of directors for three years.

Vivy will join Mohd Sakeri Abdul Kadir, Mohd Zaini Hassan, Mohaiyani Shamsudin, Siti Hamisah Tapsir, Aminar Rashid Salleh and Azizah Mokhzani on the board, which is chaired by Syed Zainal Abidin Syed Mohamed Tahir.

UiTM vice-chancellor Mohd Azraai Kassim said the board was confident that Vivy’s appointment would inspire the university’s students to explore new business opportunities.

He said Vivy’s extensive involvement in branding and marketing could be used to uplift UiTM’s brand and products globally.