“We believe that voters should make their own informed decisions based on political parties’ deliveries, capabilities and potential rather than having their voting preference manipulated by companies with vested interest,” it said in a statement.

“With the 14th general election approaching, ONE calls on all parties to put an end to personal data exploitation and unethical tactics as a means to win elections.”

CA became the centre of controversy after the political consultant was accused of extracting data belonging to 50 million Facebook users without consent, in the campaign to help Donald Trump win the US presidential election last year.

On its website, the company said it had also conducted operations in Malaysia, including helping Barisan Nasional (BN) win in Kedah with a “targeted messaging campaign”.

Former Kedah menteri besar Mukhriz Mahathir has become embroiled in a tit-for-tat with his former aide, Azrin Zizal, who claimed Mukhriz had benefitted from CA’s services in the last polls.

Mukhriz however rejected the claim, saying Azrin was “absolutely delusional” for saying that he helped BN sweep to victory in Kedah.

ONE called on all Facebook users to be mindful when sharing any personal information online.

It also warned parties like Rafizi Ramli’s Invoke to exercise caution in using big data in their voter profiling methods to predict elections and create targeted messaging.

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