Among others, the video gives basic instructions on when to arrive at the airport, how to clear security, when to stand up in a plane and, of course, how to use the onboard toilets.

“The video is still in production, but we will try to make sure people see it before the flight, whether through our social media channels or website,” a report in the Financial Times quoted AirAsia India chief executive Amar Abrol as saying.

The carrier estimates that at least one in four of its customers are first-time flyers.

Airfares in India have dropped rapidly in recent years and it was reported that on some routes, air travel is now cheaper per kilometre than riding in a rickshaw.

As a result, more travellers are opting for air over rail, which is often slow and unreliable. Last month, 11.5 million people flew with one of 11 domestic carriers, up 19.7% on the previous month, the report said.

The number of new flyers brings unique challenges, such as trying to keep to schedules when passengers take a long time to clear security or trying to prevent customers standing up when the flight is landing.

“There are a lot of things frequent flyers take for granted, which many Indian passengers don’t necessarily know, such as the importance of packing light or arriving at the airport on time,” Abrol said.

One frequent problem is keeping the aircraft’s toilets clean, with many passengers unfamiliar with waterless flushes or automatic taps.

“Many people don’t have a loo at home and suddenly they are having to use a loo in the sky,” said Abrol.

He said many passengers were also unsure what they could carry onboard.

“We have been asked ‘Can I carry live fish in a tank?’, ‘Can I carry fish packed in ice?’ and ‘Can I carry blood?’,” he said.

“People are used to rail travel and bus travel, where anything goes.”