Citing an industry source, The Malaysian Reserve reported that the Boyue must undergo testing and evaluation processes before it is launched.
The source also mentioned that certifications from the New Car Assessment Programme (NCAP) and Scientific and Industrial Research Institute of Malaysia (Sirim) would be necessary before the launch, and that the Boyue would most likely be ready for driving tests in October.
“The process will take one year at least, to obtain these certifications,” the source told The Malaysian Reserve.
In September last year, Zhejiang Geely Holding Group Co Ltd acquired a 49.9% stake in Proton from DRB-Hicom Bhd.
DRB-Hicom managing director Syed Faisal Albar Syed Ali Rethza Albar had been reported as saying that part of the reason for the timeframe was because the SUV had to be converted to a right-handed vehicle.
The rebadged Boyue is seen as a key part of Proton’s turnaround programme to generate revenue, and is likely to be produced at the Tanjung Malim plant which is expected to be completed by the middle of the year.
The source also said that the rebadged Boyue would cost around 70% of what competitors, such as the Honda CR-V and Mazda CX-5, cost.
“Its features, affordable price, and attractive design would be a game-changer to the SUV market.”