In a statement issued, Perodua said Sri Lanka was the largest export market for the Perodua brand and 14,000 units had been sold between 1997 and 2017 (as at end May).
Currently, Unimo imports the Perodua Axia, which sold 1,400 units last year.
Perodua President/Chief Executive Officer Aminar Rashid Salleh said Perodua was still relatively small in Sri Lanka, but the automotive company saw a lot of potential for the car as the country’s economy expanded.
“Starting this year, we are seriously looking at further expanding our current export markets and studying new ones as we work to realise our vision of becoming a regional player,” he added.
Since 1997, Perodua has exported five models to Sri Lanka, namely the Perodua Kancil, Kenari, Kelisa, Viva and now, Bezza.
The Perodua Bezza 1.0L (automatic transmission) is priced at 3.69 million Sri Lankan Rupees (RM103,162.29).
“Since starting our export programme, we have exported 75,000 vehicles. At its height, we exported (Perodua models) to 21 different countries,” Aminar said.