Joining them in launching the campaign was the Raja Muda of Selangor Tengku Amir Shah. Also present was Selangor Menteri Besar Mohamed Azmin Ali.
Tengku Permaisuri Norashikin is the royal patron of the campaign, which is organised by the Selangor branch of the Society for the Prevention of Cruelty to Animals (SPCA).
The SFS campaign focuses on educating the public on humane and compassionate ways of treating stray animals, as well as encouraging all quarters to work together to spay or neuter stray animals and provide shelter for them.
Selangor SPCA patron Lee Lam Thye said the campaign, the first to be organised by a non-governmental organisation in the country, aimed to control the stray population.
“I have discussed with the menteri besar and he agreed to arrange a meeting with all local government authorities in Selangor to provide an explanation on this programme and the importance of complying with the Animal Welfare Act 2015,” he told reporters here yesterday.
Meanwhile, Selangor SPCA chairman Christine Chin said the campaign was organised to work towards a radical change for the creation of society that loved stray animals.
The campaign seeks to replace the ineffective, inhuman, unethical and expensive catch and kill approach of dealing with stray animals, she added.