More than just décor to beautify a home, flowers in all their beauty, variety, colour and abundance, are also often symbolic of prosperity, health and happiness.
But like all things beautiful and precious, a flower will only bloom in all its glory if it is nurtured with patience, kindness and love.
A heartwarming video by property developer SP Setia Bhd titled the ‘The Fú-Growers’, exemplifies this dedication to patience when it comes to nurturing a bloom.
The video relates the tale of a son of a flower farmer, Ryan, who being impatient, hurries the process of planting seedlings, fertilising and watering a bed of flowers, only to realise they die soon after the potted plants are sold.
His wise grandfather however, shows him the true meaning of nurturing a flower from a seedling into a beautiful bloom.
Head of group branding and communication Adelene Wong said the deeper meaning behind the video is the many missed opportunities of not being able to celebrate Chinese New Year together in the last two years.
“Due to the pandemic, many have missed the opportunity to bond with family members for a prolonged period of time and due to many factors, we may not be as patient as we are desperate to gather with loved ones again. During this festive season, it is good to be reminded that good things will only blossom when we nurture our efforts with heart and care, as well as with the right timing,” she said.
According to Wong, the majestic flower arrangement as seen in the video was a result of the collaboration with the renown florist Eunice Teo, who made a name for herself when she worked in the Hollywood blockbuster ‘Crazy Rich Asians’.
“Signifying hope and prosperity that follow the season of Spring, Eunice has carefully curated a floral arrangement that features peonies blossoming in different phases which also signify the different phases of life. This year, Setia has also featured three different flowers for our angpow collection, the peony which signifies prosperity, orchid to bring abundance and cherry blossom which portrays a new beginning.
“In support of the local nurseries and florist businesses, the production of the video took place at Chiong Garden in Sungai Buloh, Selangor which is a particularly popular area during festive seasons,” Wong added.
Wong also drew parallels to the video, saying the concept of patience applied to SP Setia as well, as the last two years posed many challenges to the company in terms of managing its workforce and customer expectations.
“It took us a lot of getting use to, with the hybrid arrangements which to many may have seemed to be a nuisance while balancing a resistance to change. This was a passionate reminder to everyone that we shouldn’t rush through life but instead enjoy the process and trust in it, so that in the end good things will be the result of such effort,” she said.