Meta has unveiled a new feature allowing its content creators to use certain songs in their videos in a totally legal way, all while sharing a portion of the revenue generated from in-stream advertising.

It’s a good way to encourage users to stay on the social network by boosting the publication of videos, while promising artists and the music industry a piece of the pie.

Who is eligible?

To be eligible for this new type of monetisation, users will need to follow a few rules.

Their video will have to last at least 60 seconds and be posted on a Facebook page created by the user. They will only be able to use the songs in Meta’s catalogue, and the music must not be the main subject of the video.

As for the figures, creators will receive 20% of the revenue generated by the advertising in their monetised video.

The rest of the revenue will be shared between the song’s rights holders and Meta. The exact distribution was not specified by Mark Zuckerberg’s group.

Initially, this measure will be deployed in the United States, before rolling out to the rest of the world in the coming months.

However, in-stream ads – ads that play in the middle of a video – are not accessible to all users.

To be able to insert ads into a video, and thus monetise it, users must be at least 18 years old and live in one of the countries where in-stream ads are available, such as the US, Spain, France or Iraq.

Users also need to have at least 10,000 followers, five videos posted on their Facebook page, and a total of 600,000 minutes viewed in the last 60 days. Users can visit Facebook’s Creator Studio to check their eligibility for monetisation.