One thing many parents can agree on is that raising a child is no easy feat.
From working full-time and taking on extra jobs, to staying at home as a housewife or househusband, it can be tough to juggle multiple responsibilities on a daily basis.
Having an extra pair of hands is greatly appreciated during times when you need to leave the house to carry out important errands.
Kiddocare was established to assist in this regard, as their online platform connects parents with trained babysitters based on their preferred time and location.
To reach a larger audience, the babysitting platform worked with REV Ad Manager (RAM), a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights.
The digital marketing tool was developed by REV Media Group, the leading digital publisher in Malaysia, and Dattel Asia Group.
It gives you access to 39 media assets and 15.8 million unique consumers for your business.
When Kiddocare ran a single campaign using the Performance (Mobile Sticky Bottom) ad type, their click-through rate (CTR) increased by 5%, which is above the benchmark.
“Love how we were able to identify the right family audience profile and recommendation of the right channels for our ads, which in return got us a five-fold increase in sales,” said Kiddocare founder and chief executive officer Nadira Yusoff.
She went on to say that having access to RAM allowed them to grow beyond social media ads, ensuring their brand reach at affordable rates.
Working with RAM ensures you get to enjoy the following benefits for your brand:
- You don’t have to buy channels; you buy into network audiences.
- You don’t have to choose channels. RAM will recommend and serve channels suitable for you.
- You can experience strategic audience targeting with AI consumer models.
To begin advertising with RAM, follow these five easy steps:
Step 1: Create campaign
Step 2: Create audience
Step 3: Create creative
Step 4: Pay and publish advertising
Step 5: Get your performance report
In a nutshell, RAM is poised to help you bring your brand into the spotlight by running effective campaigns to reach out to more targeted audiences.
Connect with a RAM consultant now by heading over to their website.