Most small and medium enterprises (SMEs) are constantly on the lookout for ways to increase brand awareness.
There are many things to consider when executing a successful marketing campaign, from the overall costs to the target audience.
This proves especially difficult without the right expertise or knowledge, not to mention if you’re on a tight budget.
Local clothing brand Umbi Kids and crowdfunding online reality show CROWDFACTOR X, were able to step up their game by capitalising on targeted advertising, resulting in successful marketing campaigns.
So, how did they do it?
REV Ad Manager as an innovative tool
These SMEs used REV Ad Manager (RAM), a self-serve AI-powered platform meant to empower businesses with data-driven advertising.
It is a collaborative effort between digital publisher REV Media Group and data analytics and consumer intelligence company Dattel Asia Group.
With RAM, you can create and manage your advertising easily and effortlessly, as well as make informed marketing decisions.
For instance, Umbi Kids ran a single campaign using Mobile Sticky Bottom advertising for just RM2,000.
The results? Umbi Kids saw their click-through rate (CTR) surpass the benchmark at 3.53%, thereby increasing their sales leading up to Hari Raya.
Umbi Kids marketing director Heng Yeow Tang said he believed that RAM has empowered SMEs like theirs to reach more targeted audiences.
“They are flexible in customising the marketing campaign based on your marketing budget, which is extremely helpful!” said Heng.
On the other hand, since CROWDFACTOR X wished to drive traffic to their website for the live broadcast of their show, they spent RM4,000 to achieve their campaign objectives.
By utilising medium rectangle (MREC) advertising and Mobile Sticky Bottom advertising, their CTR increased from 0.18% to 0.30%, and 3.08% to 5.1% respectively.
Not only did this exceed the benchmark, CROWDFACTOR X saw many new opportunities presenting themselves due to the show’s success.
“We have successfully generated a total of 54,000 viewership to our CROWDFACTOR X content after running ads with RAM,” said director and host of CROWDFACTOR X Ernie Chen.
“We also attracted lots of sponsors for the next series and we are planning for the next marketing project.
“Running ads with RAM is definitely the most cost-effective marketing solution to get immediate sales results,” he added.
Affordable advertising solutions with RAM
Here are the advantages of working with RAM:
- You don’t have to buy channels; you buy into network audiences.
- You don’t have to choose channels. RAM will recommend and serve channels suitable for you.
- You can experience strategic audience targeting with AI consumer models.
With affordable rates from as low as RM1,000 per campaign, you can get your brand out there in five steps:
Step 1: Create campaign
Step 2: Create audience
Step 3: Create creative
Step 4: Pay and publish advertising
Step 5: Get your performance report
To find out more about RAM, head over to their website to get in touch with them now.