Four players, and not the least famous among them, have just acquired, and promoted, several NFTs, but not just any, the trending Bored Ape YC NFTs.

Before Neymar, Kimpembe, Verratti and Paredes are among the many celebrities who have acquired these simian NFTs.

The acquisition of one of these tokens gives the holder access to exclusive physical and digital events, as well as to the commercial rights of the character of their NFT.

They can therefore create merchandise and new works based on their Bored Ape.

In Los Angeles and Hollywood, this digital token can open the doors to just about any VIP event. Mind-boggling stuff.

According to the Bored Ape Yacht Club website, the concept is not just about buying an avatar or a piece of art, but a kind of membership card for a club.

This idea of a closed circle, reserved to the holders of one of the 10,000 Bored Apes, has attracted several other celebrities including American TV show host Jimmy Fallon, basketball player Stephen Curry and rapper Eminem.

And it doesn’t look like the hype is ending anytime soon.