Disney’s ‘The Mandalorian’ has proven itself a binge-worthy addition to the iconic ‘Star Wars’ galaxy, especially as it came out at the perfect time to help distract us from lockdown blues.

Now that the second season has dropped, it should be noted that we can learn a lot from the series as besides being riveting, the latest Star Wars sensation also contains bits of life and marketing wisdom.

From the adventures Mando encounters along his journey to protect The Child (aka “Baby Yoda”), here are four lessons we can learn.

1. Create an unmistakable brand

Everyone in the Outer Rim and the rest of the galaxy is familiar with the Mandalorian culture.

Even those who have never seen a Mandalorian can instantly recognise one in their midst, thanks to the unique Beskar armor and cool-looking helmets (which they never remove in front of anyone).

When it comes to your brand, you want your company’s identity to stand out in the same way. To do this, create a memorable logo, come up with an unforgettable slogan, and then find ways to widen your brand’s exposure.

Promotional products can help you accomplish this. Customers love gifts, and every time they use an item emblazoned with your company’s name, they’ll think of you.

2. Clear out your workspace

The Mandalorian flies around in a dated, pre-Empire ship called the Razor Crest. It doesn’t have the high-tech bells and whistles newer ships do, but it gets the job done.

To stay productive in his bounty hunter job, Mando keeps everything extremely organised.

In one scene that takes place below the ship’s cockpit, viewers get a glimpse of just how organised Mando is when a character opens a door, exposing a storage area of perfectly lined-up weapons.

If you have a storage space that you’re wondering how to use or organise, measure the square footage and check out ideas for similar-sized storage rooms on Pinterest.

It can be difficult to pay attention to your marketing goals when you’re literally wading through a minefield of distractions. Clear out the clutter in your workspace and dispose of anything you don’t need.

You won’t regret having a workspace that isn’t distracting or hampering your productivity.

3. Stay strong in times of crisis

Mando is always prepared and knows how to react in a crisis, even when it’s something he totally didn’t expect.

We can see the value of such resolve in our current situation. In these trying times, the pandemic has turned our lives and economy upside down.

But now isn’t the time to quit; instead, it’s the time to muster inner strength, reassure your customers and employees, and look for a way to move forward.

One foolproof way to shore up your defenses is to get your finances in order.

Check in with your assets and expenses, as they’ve almost certainly changed drastically. Then, devise a budget that fits your new situation and learn to monitor your credit in case you need some help in the future.

Understandably, it might feel impossible to exert any control with so much uncertainty around the corner. But remember, the better prepared you are, the easier it’ll be to preserve and market your business again once this health crisis passes.

4. Know how to deal with unfortunate surprises

Mando once took on a job with some shady former colleagues to break out a prisoner jailed on a Republic spaceship.

While there was no love lost between the team members assembled to perform the job, Mando stayed professional and did what he could to work with the unsavory characters.

Unfortunately, once the team successfully freed the prisoner, they shoved Mando into the cell and locked him in. He didn’t panic but used his skills to get himself free.

In this world, you never know what kind of unexpected event might occur, and the more hands-on skills you have, the better off you’ll be.

Technology is a wonderful tool, but it doesn’t replace basic competence or the ability to think quickly and improvise. Having skills in your repertoire like performing first aid or driving a stick shift are irreplaceable — and could save your life someday.

Unfortunately, finding solutions to business and marketing issues is less straightforward.

For instance, you could find yourself amid a social media firestorm or some unexpected bad publicity (i.e., an accidental post made or one of the company’s accounts being hacked).

Such events can leave those involved in a panic. But rather than scurrying to implement the first solution that comes to mind, pause for a moment first. Take a brief time to think of the best way to get yourself out of the jam — then roll with it and take decisive action.

On the surface, our world doesn’t remotely resemble the Star Wars galaxy. However, if you look between the lines, you’ll discover there are a lot of lessons we can take from ‘The Mandalorian’ and apply them to our own lives and business practices.

This article first appeared in The New Savvy.

The New Savvy is Asia’s leading financial, investment and career platform for women. Their bold vision is to empower 100 million women to achieve financial happiness. They deliver high-quality content through conferences, e-learning platforms, personal finance apps and e-commerce stores.