These days, online sales are in. That’s why it’s really important to make your way into this field and get the chance to experience or even migrate your company to the e-commerce world.

But in the world of online business, you must be familiar with the term “usability”, which has to do with the website user’s experience and how friendly a site is for him or her.

The fact that your clients or potential clients can easily access and navigate your website might make the difference between increasing your sales or dropping your website visits.

That’s why it’s a huge mistake to put usability aside, for unfriendliness might undermine the success of your e-commerce site.

That being said, here are eight of the most common website usability mistakes – which can be easily solved with the help of an expert.

1. You can’t navigate the site on different devices

Just imagine how easy it would be for your clients to access your sales and services wherever they are and from any device.

To achieve that, your site should be easily displayed on any mobile device, which means that it should count on a responsive design, allowing size and distribution adjustments.

However, do remember that having an available app should not be mistaken with the choice of users. Most clients are unwilling to download extra apps to access information about your products and simply choose to navigate your site from their phones.

2. Information layout is impossible

In this case, we are referring to the organisation of information being a nightmare for the client at first sight. There are many ways to mess it up here.

For instance, font type should be taken into account on the final site. Font color should be thought of in contrast to the background and the general layout, as the distribution of the information boxes will be essential.

Nobody is willing to read a bunch of small, grey letters on a white background and without pictures.

3. The website distribution is confusing

Your clients will feel much more at ease navigating a simple-structured website that is well defined, with menus and options or even a site map on display.

Too many hyperlinks, options or buttons will just cause unnecessary confusion.

4. You don’t give answers to your clients

For one moment, picture yourself as the client. You’ve just made a transaction, or registered on the page, or requested a download, but the site has not shown any message to let you know that this process was successfully completed.

Clients, especially those on an e-commerce site, need to get confirmation that their collections and requests have been received and that their information is safely kept.

5. You don’t enhance the web search

Think of all the web portals your clients can visit in just one day before they get to yours.

The amount of information they receive is such that they find it exhausting to get bombarded with loads of information and products.

For this reason, you can help them find what they need or at least guide them through search bars or search filters, providing clear visibility.

6. You don’t show an error message

In many cases, your website will generate errors during navigation, due to the amount of traffic or the connection type.

That is why it’s important to develop a customised landing page that shows a kind message for the client, explaining the error and inviting them to visit other links on your portal.

7. Editing is not possible

If you don’t have an option to edit, you might find big problems later on. For instance, the sales order of your client might not be delivered in time, it isn’t what the client expected or it’s not the right order, as a result of incorrect information.

Avoid this mistake by allowing them to view the conclusion of all sales order forms and the possibility of editing said information.

8. Unfriendly catalogue design

Being a business person, you may have catalogues or brochures of your products where you refer to your products using specific terms you’re familiar with.

The clients however are more likely to identify them by the usual names or even by their appearance.

So, the best way to enhance your e-commerce site is to empathise with your client and see your web from the eyes of those who are looking for products or services. To achieve this, you might find it useful to count on expert help to add value to your website.

Wanting to hire an entire team of professionals? Workana can help! Click here to find out how they can help your company grow with remote experts.