A company is most profitable when money and resources are used efficiently. And whether managers want to admit it or not, it’s become clear that doing everything in-house may not be the best marketing strategy because resources can be stretched too thin.

The best solution is to put your feelers out and hire freelancers to do those jobs for you.

Here are marketing needs that freelancers can easily solve for you.

1. Graphic design for internal communications

Say, HR needs to communicate things internally. The marketing department has great designers but they are all focusing on the company’s social media posts and email newsletters.

Options:

• An HR executive with no experience in design creates ugly material.
• One of the designers is allocated to work on this and the social media strategy misses a deadline.
• A seasoned freelance designer is hired and creates beautiful material.

2. Landing pages

For example, you have a team of three who manage your advertising campaigns, a plethora of Google Search and Facebook Ads campaigns targeting 25 countries in three different languages.

You need someone focusing solely on your 70+ landing pages, making sure they all follow your brand standards, load quickly and constantly improve through split testing.

Options:

• Not do it and have your quality scores and conversion rates (so, return on investment) suffer.
• Try to do it with the existing team, which means neglecting other things – ad iterations and click-through rate, target refining and budget optimisation.
• Hire a freelancer to work on your landing pages.

3. All that copywriting

What? All of the copywriting for Instagram, Facebook, emails, landing pages and product descriptions is done in-house? Week after week? Kudos.

Many companies rely on a few freelancers for this. It is more efficient.

4. The remarketing of stuff you didn’t even know you could do

Someone browses your website, then they see your banner when reading a blog. That one is easy.

What if someone watches one minute of your Facebook video and then gets a related video on their Instagram feed?

Or, someone bought X product a week ago, so now they could be ready to buy Y product as well.

Keep people engaged, there are a million ways to do it and freelancers can help.

5. Running against the clock

Back in 2008, while working for a big corporation in Latin America, Mother’s Day was coming.

The company had a nice campaign involving a celebrity. The offline stuff was shaping up well – radio and TV ads, some brochures, direct mail campaign (don’t laugh, this was 2008).

But the digital leg was not looking too good.

There was a strategy but no resources to work on the banners, copy and HTML coding for the emails. The two advertising agencies involved were unable to help, swamped as they were with the traditional marketing stuff.

Options:

• Miss the deadline with the digital leg of the campaign, missing a huge opportunity to efficiently reach a new audience.
• Look for another agency that probably would have hired freelancers due to the tight deadlines.
• Hire freelancers yourselves.

Wanting to hire an entire team of professionals? Workana can help! Click here to find out how they can help your company grow with remote experts.