The health and fitness industry has found a stronger sense of relevance in the post-pandemic era. People have become more conscious about their wellbeing, resulting in an increased demand for fitness and wellness centres.
If you are an entrepreneur, investor, or even an influencer, this might be the right time to look into the health and fitness industry. Here are four reasons why.
1. Reduced restrictions
The pandemic restricted almost every outdoor activity. With gyms and fitness centres closing down to reduce Covid transmission, many resorted to online or virtual modes of working out, leading to a boom in users who had to follow regimes through virtual classes.
Now that gyms and fitness centres are reopening, it is an ideal time to look into the fitness industry while still maintaining an online presence.
2. Tech advances
The pandemic allowed enthusiasts to look online for more opportunities. The virtual world remains a relevant way of attracting sponsors and clients, and establishing yourself as an influencer.
Life amidst the pandemic has been heavily reliant on technology. Whether you’re rocking a heart rate monitor or a fitness tracker, these smart accessories have opened up new avenues.
Cloud-based products and digital solutions are allowing greater communication between trainers and members, and greater control and accessibility over fitness and workout activities.
3. Rise in gym memberships
Gym memberships took a sharp dip with the coronavirus ravaging countries around the world. Coming out of the pandemic, the demand for fitness and wellness services has risen like never before.
Gyms in countries like England and Ireland have seen the return of almost 90% of their total members, while those in Malaysia have witnessed considerable increase in membership and are expected to see further growth in the coming weeks.
It is, therefore, a great opportunity for new gyms to acquire clients.
4. Health issues
The impact of Covid-19 has been the most severe for people over 40, and those suffering from diabetes, heart disorders, high body mass index, and hypertension.
The pandemic has caused many to be more conscious about their health and fitness. As gyms reopen, this is a golden opportunity for those wishing to get into better shape.
With group-specific services such as cardiac exercises, weight reduction and muscle building, the wellness and fitness industry is a promising area to invest your time, effort and money in.
Erika Peres is a social media influencer, entrepreneur and director of multiple companies. She is a mother of two boys and has a passion for sports, fitness and lifestyle. She can be reached on Instagram, LinkedIn and Facebook.