Just after the film’s US premiere on November 24, searches for certain Gucci-branded pieces soared.

With a community of some 10 million shoppers worldwide, the global fashion marketplace Lovethesales.com looked at the impact of Ridley Scott’s film on demand for Gucci pieces, as well as the non-Gucci branded clothing and accessories seen throughout the biographical drama.

Like the TV series, which are now clearly influencing our wardrobes, the feature film caused a surge in associated fashion searches.

Gucci fever

The Italian house didn’t necessarily need any such publicity to achieve global popularity, according to Lyst’s ranking of the most popular brands.

But still, the “House of Gucci” movie has undoubtedly helped the fashion brand gain a huge following.

Lovethesales.com reports a 257% increase in demand for Gucci bags and a 75% increase in searches for Gucci sandal mules just after the feature film’s release, compared to the previous week, pointing to a definite craze for the luxury house’s products in connection with “House of Gucci.”

Nearly a week after the movie’s first release, interest in the brand’s clothing doesn’t seem to be waning – quite the contrary.

The marketplace has seen a dramatic 669% increase in demand for Gucci dresses.

And that’s not all, since some of the pieces seen on screen have piqued global interest, irrespective of whether they’re Gucci branded. Such is the case for faux fur coats (+300%), white lace dresses (+250%), plaid suits (+230%) or white ski suits (+177%).

Directed by Ridley Scott, “House of Gucci” features a five-star cast, including Lady Gaga (Patrizia Reggiani) and Adam Driver (Maurizio Gucci) in the lead roles. The film recalls the assassination of the Gucci heir, Maurizio Gucci, in March 1995.