The standalone Dubsmash app will not be available for download after Feb 22, Reddit said, as it rolled out new camera and editing features as part of its video tools.

TikTok’s massive success with short-form videos has driven other social networks to incorporate the format on their platforms, with Snap rolling out Spotlight, Facebook – now Meta – launching Instagram Reels, and YouTube launching Shorts.

“The Dubsmash team has been accelerating Reddit’s video, so parts of Reddit will feel familiar to Dubsmashers,” the company said in a blog post.

Since the acquisition of Dubsmash, Reddit said it had seen 70% growth in overall hours watched, while the number of daily active video viewers rose by over a third.

Viewership for short videos, which the company defines as two seconds or less, has also risen by 50% on-quarter.