Snoop Dogg is the star of the global campaign “Hardcore Denim” for which he created the soundtrack, a special version of “Say it Witcha Booty.” Quite the adventure!

“I’m teaming up with G-Star Raw because we are both pushing the field, staying ahead, cutting the edge, We are both masters of our craft – leading the game. You know what I’m saying? We look ahead,” said the celebrity in a press release statement.

As you can see, this campaign is a story about the posterior, or more precisely a celebration of the posterior in denim.

From the island where Snoop Dogg finds himself to the hot air balloon that seems to float in the sky as well as the men and women who surround the American artist, it is the rear end that is at the centre of all attention … But always in a humorous fashion.