This, she owes to her stepparent Caitlyn Jenner, a decathlon competitor who even won a gold medal at the 1976 Summer Olympics.

The businesswoman is now taking up the baton and supporting – in her own way – summer’s most eagerly awaited sports event, the Tokyo Olympic Games, through her shapewear brand, Skims.

“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad.

“As I would watch the athletes compete, I would grow to understand the dedication and honour being a part of the Olympics embodied.

“I travelled w[ith] my stepdad and family to all different cities for the Olympic trials, the Olympics and track meets of @caitlynjenner’s and at every stop I would buy an Olympic t-shirt as a souvenir,” Kim Kardashian wrote on Instagram.

The Skims brand, founded by Kim K., has designed underwear, pajamas and loungewear for Team USA to wear throughout the competition.

This may seem surprising – brands usually provide teams’ official outfits for ceremonies – but it’s not that uncommon.

Some teams do have their own underwear supplier(s). But seeing as they’re not necessarily called Kim Kardashian, they don’t get quite so much media attention, that’s all.

Several athletes heading to the Tokyo Olympic and Paralympic Games feature in a photo shoot showcasing the pieces they’ll be wearing, which will also form a limited-edition capsule collection.

They include soccer player Alex Morgan, basketball player A’ja Wilson, Paralympic athlete Scout Bassett, athlete Dalilah Muhammad, and swimmer Haley Anderson.