With AI tools becoming more common, the initiative focuses on encouraging users to verify content and “fact-check before you act”.

The campaign has also introduced a series of challenges to help the public better understand how AI-generated content differs from real-world material.

Take a look at some of the campaign’s recent highlights:

1. Spotlighting the team behind

REV Media Group gave an inside look at the creative team behind Project Thric3, showcasing how the initiative blends AI technology with digital content production.

2. A Malaysia Day

As part of the campaign, participants were invited to guess whether images of Malaysian dishes were real or AI-generated, offering a fun, interactive way to engage with AI.

3. A travel edition of ‘REAL ke AI?’

Users were challenged to distinguish between actual holiday destinations and AI-created visuals, highlighting the increasing realism of synthetic imagery.

4. Introducing practical AI tools for everyday use

The campaign also spotlighted widely used AI platforms that assist with productivity, content creation, and research, demonstrating how AI has integrated into daily life.

5. Spotting real versus

In one of the latest activities, viewers were asked to identify which portraits depicted real people and which were generated by AI models, emphasising the technology’s growing sophistication.

More information on the ‘REAL ke AI?’ campaign is available on REV Media Group’s official website.