The short film, produced in conjunction with Merdeka Day and Malaysia Day celebrations, takes viewers on the country’s fascinating journey of commerce and trade, to the nation’s eventual independence, and finally, into its present digital era.

Urging Malaysians to adopt a bold and more innovative approach to life, the short film is a reimagining of the country’s history, opening with a bustling trading scene along the Straits of Malacca.

Chief marketing officer of RYT Bank, Irene Cheah, said the AI-generated short film is not so much a corporate advertisement but a brand philosophy.

“With AI being the core of RYT Bank, the short film is also our way of communicating our belief that banking and storytelling, like technology and culture, can coexist,” she said.

The film, a collaboration with the bank’s creative partners, Vision Machina and Ballsy, is a cultural piece that hopes to spark curiosity and conversation among Malaysians.

Released on Aug 29 in the lead-up to Merdeka Day, it is RYT Bank’s hope that the short film will help empower Malaysians to use AI beyond the banking industry.

With the mission to empower Malaysians to drive intelligent, AI-powered banking, RYT Bank’s smart and faster financing guarantees a real impact on consumers and businesses.

Since going live, RYT Bank, launched just three days before the release of the short film, has occupied the top spot in Apple’s App Store and second spot on Google Play Store.

The bank also achieved the highest customer ratings among digital banks across both platforms.

Guided by their vision of “Banking done right”, RYT Bank is committed to redefining banking – making it smarter, more inclusive, and truly built entirely around its customers.

For more information, visit RYT Bank’s website.