The trio, called Project Thric3, features digital personalities Adam, Cedrix and Kaizer, each designed with distinct characters to attract a wide audience.

Adam, who rose to popularity as REV Media’s AI influencer and “virtual boyfriend” figure on social media, leads the group as vocalist and visual.

Cedrix is portrayed as a football and automotive enthusiast, creating content linked to sports culture and internet trends.

Kaizer adds a dynamic role as drummer and fitness personality, often engaging fans through high-energy, lifestyle-driven content.

REV Media said the boyband reflects evolving ways younger audiences consume music and entertainment online. By combining music releases with interactive digital content, Project Thric3 is expected to grow its presence across social media platforms.

The company is among the first in the region to integrate AI technology with popular culture, following a trend seen across Asia where virtual idols and AI-generated stars are gaining mainstream recognition.

Industry observers note that such ventures could reshape how artists are introduced to fans, especially as digital personalities are not limited by real-world constraints such as scheduling or ageing.

Project Thric3, however, is not positioned to replace human performers but to complement the entertainment landscape with new forms of engagement.