Speaking with Bernama, the 29-year-old said the idea stemmed from his belief that cultural values should be “close” to every individual. One way to achieve this, he explained, is by incorporating them into everyday items.
“Most of my watch motifs are inspired by Malaysian culture and identity – because if we don’t highlight our heritage, who will?
“As Malaysians, we should feature our cultural elements in the products we create, so that our traditions continue to be remembered and passed down,” he told Bernama.
To that end, each watch motif carries its own meaning and story about the nation, such as the popular nasi lemak design, which showcases Malaysia’s cherished breakfast dish.
Other designs include the hornbill, the cultural symbol of Sarawak, as well as traditional games such as wau and gasing.
Asked about the production of his watches, Noor Rabbani explained that he obtains the mechanisms from a Japanese manufacturer, while components such as the frame and strap are sourced from suppliers in China.
After receiving the parts, he assembles each watch at home with his wife’s help before selling them online. “We also sell directly at programmes or events we take part in,” added Noor Rabbani, a native of Kulim, Kedah.
His designs have caught the attention of the National Art Gallery, which selected his watches as official souvenirs for the Asean summit delegates in Kuala Lumpur in May.
“It is the most meaningful achievement for me, because even though I just started this watch business in 2023 and still operate from home, I have been given this big opportunity.
“I feel very proud and touched by this trust. It makes me more determined to improve the quality of my products, and with more attractive designs,” he said.
Meanwhile, his wife, Nur Anisha Omar, said she hopes their small-scale business can grow to compete in the local market and eventually expand overseas.
“We are working hard to promote the brand by joining various government-organised programmes. We hope these watches can become ‘little ambassadors’ in introducing Malaysian culture to the world,” she said.
Learn more about masac+ on Instagram.