According to chief executive officer Azmir Saifuddin Mutalib, the new generation of creators has demonstrated an ability to deliver fresh, high-quality stories – a positive development within the local film industry.
“One film I watched recently, ‘Mirugasirisham‘, showcases the kind of quality not often seen in works by first-time filmmakers. These are people who started out creating content for social media and YouTube, and now they’re making films – and the results are truly impressive,” he told Bernama.
Azmir expressed his admiration for the film’s strong storytelling, direction and performances, saying it was all the more noteworthy considering it was produced by newcomers to the industry.
He lamented, however, the fact that the movie hadn’t been widely promoted.
“Many viewers still believe that watching local films in cinemas isn’t worth it. But they should come out and support these screenings, because the quality of our local productions is now truly comparable to Tamil films from India,” he said.
He also noted that Finas remains open and inclusive in its support for local film development, regardless of language or genre.
“We don’t limit our support; in fact, we regularly engage with the industry, including Tamil filmmakers, to understand current issues and trends,” he said.
Azmir highlighted that the improvement in the quality and reception of local Tamil films is evident in the success of “C 4 Cinta”, which recorded box-office earnings of over RM2.5 million last year, more than double the earnings of previous local Tamil films.
Meanwhile, “Mirugasirisham” producer Sai Suthan Krishnan said that, despite receiving glowing reviews from critics and audiences across various communities, local Tamil films generally continue to record disappointing box-office figures.
“There are many young and emerging talents in Malaysia who are waiting for the right opportunity to showcase their filmmaking skills and tell stories that reflect our regional and cultural roots.
“Every Malaysian who has watched ‘Mirugasirisham’, whether Indian or from other communities, has given glowing reviews, particularly for its story and technical aspects.
“It’s an engaging and entertaining 2.5 hours well spent in the cinema, appreciating the film’s sound and visuals,” he said.
He stressed that ultimately, producers and filmmakers rely on strong box-office numbers to inspire confidence among potential investors.
“It encourages them to boldly support the next generation of passionate artistes and filmmakers, helping to realise bigger dreams and create works of international quality,” he concluded.