The campaign saw strong participation, with over 1.7 million local sellers and more than three million affiliate creators taking part.
The results were equally impressive, with average order volumes more than doubling compared to normal periods. Premium brands on TikTok Shop Mall also saw year-on-year sales grow 1.2 times faster than the overall platform.
The top-selling categories reflected the spirit of the season, with Muslim Fashion, Beauty & Personal Care and Food & Beverages leading the way during both Ramadan and Hari Raya.
Celebrating local e-commerce success
TikTok Shop Malaysia’s director of strategic partnerships Nur Azre Abdul Aziz said the growth reflects stronger public-private collaboration and the rising influence of digital commerce in Malaysia.
“The 100% year-on-year sales growth of Malaysian MSMEs, creators and brands is a reflection of our growing community, higher consumer purchasing power and stronger public-private collaboration.
“TikTok Shop remains committed to helping more Malaysians build sustainable livelihoods through e-commerce as we continue this momentum,” she said.
Recognising top sellers and creators
To cap off the campaign, TikTok Shop Malaysia held its Raikan Raya 2025 awards night, recognising standout sellers and creators across various categories.
Among those honoured were Anas Zahrin (Top Creator), Khairul Aming (Top Livestream), ELGINI Malaysia (Top Lifestyle Seller), Bulan Bintang (Top Fashion Seller), Nur Food (Top Daily Essential Seller), Skintific Malaysia (Top Beauty and Personal Care Seller), GOOJODOQ Malaysia (Top Electronics Seller) and LadyBossRafa (Top Health Seller).
Founder of Bulan Bintang, Azzim Zahid Azmi, expressed his gratitude after winning Top Fashion Seller.
“This unique platform has empowered us to go beyond traditional retail, turning festive campaigns into meaningful connections with our customers.
“TikTok Shop isn’t just a sales channel — it’s where commerce meets culture, storytelling and real-time engagement,” he said.
Enhance your brand’s e-commerce presence
If you are a local MSME, brand or aspiring entrepreneur, you can get started by signing up at the TikTok Shop Seller Center. Going further, you can also expand your knowledge and sharpen your digital selling skills through step-by-step guides at the TikTok Shop Academy.