Many travelling down Jalan Maarof here were caught off-guard when a digital glitch seemed to appear on a massive billboard, flashing “NO SIGNAL”.

Many thought it was a mechanical malfunction at first. Then, out of nowhere, a mysterious hooded figure stepped forward. It was Iman Shah, lead character of the popular thriller “One Cent Thief”!

He grabbed a pack of Goodday Charge, locked eyes with the crowd, and vanished… only to reappear on a billboard across the road!

What seemed like a cyber stunt then took an unexpected turn after “Astro Originals One Cent Thief” flashed across both billboards, unveiling Malaysia’s first-ever dual-screen takeover and celebrating the return of “One Cent Thief” season 2, powered by Goodday Charge.

A ‘charged-up’ collaboration

The high-energy, action-packed world of “One Cent Thief” perfectly mirrors the power of Goodday Charge, Malaysia’s first fortified milk, packed with 10 essential nutrients to fuel your day.

Having a character convincingly “travel” between billboards was a complex and highly technical task, but the team behind the takeover pulled it off with gusto.

The cinematic stunt is a bold and innovative fusion of entertainment and brand storytelling, successfully leveraging the mass appeal of a popular television series to leave a lasting impression on audiences.

“Memang ada yang hebat, hingga munculnya yang terhebat!” Just as Iman Shah pushes limits in his “One Cent Thief” journey, Goodday Charge energises Malaysians’ everyday journey with delicious energy from milk.

“One Cent Thief” season 2 is now streaming on Astro Go & Sooka. Charge up and don’t miss out!

Follow Goodday Milk’s official social media pages on Facebook, Instagram or TikTok for a chance to get exciting promotions and prizes from Goodday.