‘One Cent Thief’ premieres its highly anticipated second season

‘One Cent Thief’ premieres its highly anticipated second season

With high stakes and shocking revelations, season 2 - debuting Jan 31 - also features a dynamic collaboration between producer Astro Shaw and Goodday Charge.

Philippines
The new season of ‘One Cent Thief’ features a dynamic collaboration between Goodday Charge and Astro Shaw. (Astro Shaw pic)
KUALA LUMPUR:
Following its 2022 success and widespread acclaim among local and global audiences, the highly anticipated second season of “One Cent Thief” is set to premiere on Jan 31.

Produced by Astro Shaw and Independent Pictures Sdn Bhd, this premium Astro Originals series sees Iman Shah and the Digital Karma group resume their pursuit of justice, this time targeting Ibu Zara, the head of a powerful drug cartel.

New episodes will be available every Friday on Astro GO and On Demand starting at 12am. It will also air on Astro Citra (Channel 108) at 9pm every Friday and Monday, on Astro Ria (Channel 104) at 9pm, and on sooka.

The second season of “One Cent Thief” delves deeper into complex moral dilemmas, exploring human ambition and the lengths people will go to gain power and position.

Expect timely issues such as family conflicts, integrity at work, political manoeuvring, and abuse of power by manipulating the law for personal gain, told through a gripping and engaging narrative.

In addition, this second season features a dynamic collaboration with Goodday Charge, Malaysia’s first fortified milk enriched with 10 essential nutrients to help sustain your energy throughout the day.

As part of a strategic partnership with Astro Shaw, Goodday Charge supports the series through a range of marketing initiatives, including product placements. This collaboration aims to enhance the viewing experience for fans and strengthen both brands.

Amy Gan, vice-president of marketing at Etika Holdings Sdn Bhd, said: “At Etika, we believe in creating meaningful connections between our brands and the communities we serve. One Cent Thief’s narrative of resilience and self-determination reflects the values of Goodday Charge.

“This collaboration goes beyond product placement; it’s about being part of a story that inspires action and transformation. Plus, our partner Astro Shaw lets us creatively communicate our brand message through a narrative that resonates with Malaysians, inspiring them to take charge of their own journeys,” she concluded.

For more information on ‘One Cent Thief’ and Astro’s offerings, visit www.astro.com.my.

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