Those familiar with TikTok Shop may realise that the platform offers a unique shopping journey compared to other e-commerce sites.
Instead of just searching and browsing products on the app’s Shop Tab, the majority of users actually discover products through livestreams and short video content.
To support sellers in navigating this unique environment, TikTok Shop has introduced its ACE accelerator programme, designed to help boost brand visibility and sales.
Understanding the TikTok Shop environment
Brands and individual sellers looking to thrive on TikTok Shop can rely on ACE — assortment, content and empowerment — the three main pillars crucial for growth.
- Assortment: Focuses on improving product listings by ensuring availability and exclusivity for products that their target audience seek after.
- Content: Enhances customer experience by delivering accurate, timely information about products and promotions, encouraging informed purchase decisions.
- Empowerment: Offers sellers growth support through traffic allocation and campaigns like Super Brand Day to increase exposure.
The ACE accelerator programme aims to equip participants with insights and identify growth opportunities with the help of dedicated TikTok Shop account managers.
Brands benefit from implementing ACE strategies
Maybelline achieved a 15% year-on-year increase in gross merchandise value (GMV) in 2024’s 11.11 campaign compared to the previous year, after implementing ACE in Q1 of 2024.
“Benchmarking our competitors on TikTok Shop enables us to develop a more comprehensive approach to both content and assortment, facilitating a better understanding of existing gaps,” said a Maybelline representative.
Elianto recorded a 417% GMV growth and gained over 398,000 followers in a year.
The programme helped the brand expand its product listings and create differentiated marketing accounts to target various assortments.
As for Nori Malaysia, it saw a 47% GMV increase in just one month. By ramping up livestream durations and implementing a differentiated assortment strategy, the brand optimised its conversion rates.
All in all, TikTok Shop continues to empower sellers with tools and tailored solutions to grow their presence and boost sales on the platform.
Those interested in starting their journey with TikTok Shop can register here.