When looking for vacation accommodation, people often expect glowing reviews, a great price – even lower in the case of non-refundable options – and free airport transfers. Really, it’s not just about finding the most attractive price but the best value for money.

Indeed, these days, value for money is not just about location and comfort – it’s also about the extras that vacationers can get at the time of booking.

Breakfast is the most popular add-on for travellers, according to Booking.com research involving 32,000 respondents in 32 countries. Close to half (45%) of them are prepared to pay more for breakfast if they can be sure of its quality.

We’re not talking about a simple buffet of croissants, scrambled eggs and cold cuts: vacationers are more likely to choose a particular establishment if it offers a breakfast selection featuring quality, preferably local, products. People want to see foods they’re not used to having in their cupboards at home.

But travellers don’t just think with their stomachs. In their quest for a comprehensive, time-saving digital experience, local activities and tours also appeal to them: 26% of travellers are keen to take advantage of these add-ons, especially if they can get discounts or even free admission.

Clearly, a hotelier can’t just offer a spa area or swimming pool to win over guests, even if these indoor activities still appeal to 25% of respondents. These services need to become part of a broader tourism portfolio, in the same way Airbnb extended its business to include “experiences” offered by locals.

Other attractive add-ons include shuttles or taxi services (24%) and flexible departures for late check-outs (23%). In short, hosts and hoteliers certainly can’t just rely on offering exceptionally comfortable bedding or the latest furniture in the room – although that’s always nice!