By introducing free sanitary product dispensing machines, Atlas Vending hopes to support underprivileged women manage their menstrual health with confidence and dignity.
“Period poverty in Malaysia paints a stark picture of limited access to safe and hygienic menstrual products, coupled with inadequate education on menstrual hygiene and a dearth of basic sanitation facilities,” shared Amy Gan, vice president of marketing at Etika Sdn Bhd, representing Atlas Vending.
“Many are unaware of communities where women and girls struggle to afford sanitary products, often resulting in school absenteeism during menstruation days,” Gan added.
“Our innovative solution utilises a card access system to dispense free period packs, preserving privacy and dignity for users. By harnessing technology and social responsibility, we aim to dismantle barriers to accessing menstrual products, particularly for marginalised communities,” Gan said.
To ensure effective outreach, a machine will also be installed at Hospital Canselor Tuanku Muhriz UKM (HCTM), formerly known as HUKM located in Bandar Tun Razak.
Up to 600 recipients from Sekolah Menengah Sains Selangor (SMSS), Bandar Tun Razak (SMKBTR) and HCTM will receive a card for a free sanitary pad pack each month through this initiative.
Gan also extended heartfelt gratitude to the Constituency of Bandar Tun Razak and Libresse® Malaysia for their steadfast support and partnership.
“As one of the leading feminine protection brands, Libresse® is providing easy access and support to women with superior sanitary products designed to give the best security and protection.
“Together, we are making significant strides towards a future where no one is held back by the lack of safe and secure menstrual hygiene products,” Gan added, emphasising the importance of their ongoing efforts.
Clear, actionable measures are vital to better address period poverty and stigma in Malaysia.
Findings indicate that periods have not been fully normalised, highlighting the need to foster a safe environment for women and girls to manage their struggles with periods without shame or fear.
“Assisting the B40 group, our target demographic, is paramount,” said Wan Azizah at the launch of the pilot programme at SMSS.
“We are committed to not leaving these women and young girls behind. It’s time to break the taboo surrounding menstruation so that young women know the best way to take care of themselves during their periods,” she added.
Wan Azizah also highlighted the severity faced by individuals, emphasising that “children should not have to miss school to avoid the embarrassment of not being able to afford to buy a pad. And no one should have to choose between feeding their family or buying sanitary products for their wives or daughters.”
Meanwhile, Yapp Pau Ling, commercial director at Vinda Malaysia Sdn Bhd said: “As a brand leader in the area of feminine hygiene, we will continue our commitment to support women during their period.
Gan said the vending machines were part of a long-term solution for underprivileged girls and women.
“Through partnerships and support from government bodies and corporate partners, we hope to install more Atlas Vending machines like this with free sanitary products in areas where those experiencing hardship can easily and simply access them right across Malaysia,” Gan concluded.
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