Offering a refreshing take on tradition, Calpis Soda has carbonated its cultured milk beverage, making it the leading carbonated cultured milk drink in Malaysia.
A fat-free delight infused with Actigest, Calpis Soda tantalises taste buds with its bubbly and milky uniqueness, offering a novel alternative for those seeking a health-conscious option to conventional carbonated drinks.
In joining forces with Astro Shaw, Calpis adds excitement to their portfolio as well as the silver screen, crafting an immersive brand encounter that resonates with the film’s dynamic energy.
This partnership signifies Calpis’s strategic move to captivate a broader audience, linking the brand’s essence with the creativity and thrill of movie-going.
Echoing Calpis’ 100-year legacy, this partnership, featuring top talents, blends product and plot with cinematic finesse.
Taking a leaf out of the movie’s theme, the new TV commercial captivates viewers with thrilling scenes. It also heralds a unique synergy that challenges traditional advertising norms and creates a lasting impression.
Amy Gan, vice president of marketing at Etika, talked about the inspiration behind the strategy.
“Calpis not only leads the charge in innovation within its beverage portfolio but also pioneers groundbreaking initiatives in other realms. From seamlessly integrating storytelling into the essence of taste through a TV commercial, this collaboration goes beyond a simple partnership; it represents a harmonious blend of creativity, flavour, and film.
“Our exclusive TV commercial, ‘Fizz Operation,’ featuring ‘The Experts’ own Aaron Aziz and Ray Dapdap, brings to life their thrilling heist mission to reclaim the Calpis Soda beverage. At Calpis Soda, we take pride in pioneering this interactive, immersive, and innovative approach, reinforcing our commitment to delivering immersive experiences for our consumers,” she said.
Executive producer of “The Experts” and head of Astro Shaw, Raja Jastina Raja Arshad said: “We believe that there are many creative aspects that we can explore through films, by linking the storyline to a commercial version for a product. We also see synergy in bringing two industries together to enhance the promotion of both parties. We hope that this collaboration will bring the film to a wider audience and set a new benchmark in producing innovative marketing frameworks.”
“The Experts” will premiere on May 23, 2024.
Calpis Soda aims to create an immersive experience beyond the screen, inviting audiences into a world filled with Calpis-themed excitement and creativity.
Bringing the movie’s magic into reality, fans who watch the TV commercial can redeem a complimentary can of Calpis Soda available via the My 7-Eleven app (while stocks last).
Calpis Soda is available at nationwide retailers including 7-Eleven, Shell, MyNews, Petron, Petronas, Caltex, and other stores.
To watch the trailer or for more information, follow Calpis Soda on Facebook and Instagram.