The popular fruit-flavoured drink with a vibrant fizz, will be part of the movie release of “The Experts”. Through this campaign, Mirinda hopes to convey their dedication towards strengthening familial bonds.
A staple in Malaysian households, Mirinda’s refreshing orange and strawberry flavours are a joy to savour and have united families in fun and laughter for decades.
Amy Gan, vice president of marketing at Etika Sdn Bhd, said: “For decades, Mirinda has enhanced festive celebrations, infusing gatherings with its burst of flavour.
“This year, we are proud to collaborate with Astro Shaw for our 2024 ‘Riang Raya Bersama-sama Mirinda’ campaign, featuring the highly anticipated movie “The Experts”, a film centred around the theme of family togetherness.”
Slated for release in May 2024, “The Experts” features Aaron Aziz, Remy Ishak, Mimi Lana, Shafiq Kyle, and Ray DapDap as five siblings who reunite to tackle their toughest job yet – a heist.
The five join forces with Mirinda to convey the values of teamwork, family unity, and celebration in “Mirinda Selamatkan Raya,” as they set off on a mission to save Hari Raya.
“With this fun film, the collaboration and a series of engaging activities, our goal is to spread joy and inspire Malaysians to cherish the moments they share with their loved ones.
“Together, let’s embrace the spirit of ‘kosong-kosong’ and celebrate Ramadan and Raya with renewed positivity and unity, in line with the Mirinda ethos of fostering joyous connections and celebrating togetherness,” Amy added.
The concept of “kosong-kosong”, deeply rooted in the values of Ramadan and Hari Raya, encourages Muslims to start over, seek forgiveness, and be open to reconciliation.
Apart from the movie, there will be loads of exciting in-store promotions, contests, and special events that will give everyone the perfect reason to come together as one.
There are big prizes to be won at this year’s Ramadan-Raya celebrations, including a Proton X50, courtesy of Edaran Otomobil Nasional Berhad (EON).
There are also five brand new Samsung CU8500 50-inch Crystal UHD 4K HDR Smart TVs (2023) worth RM2,999 each, to be won. All details are available on the Mirinda contest page.
For more information on the exciting ‘Riang Raya Bersama-sama Mirinda’ campaign, follow Mirinda on Facebook.