This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts from all across the country for an unforgettable experience.
Mountain Dew sets two new Guinness World Records
In a groundbreaking moment, Mountain Dew, in collaboration with the passionate gaming community, stakeholders, and members of the media, achieved two new Guinness World Records during the Dew Challenge finale.
The records, titled The Largest Paintball Word, made using 4,715 pallets and The Most People Shooting Paintball Simultaneously with 298 participants, underscore Mountain Dew’s commitment to pushing the boundaries of innovation and entertainment.
The team was presented with official certificates from Guinness World Records adjudicator, Kazuyoshi Kirimura, marking a historic achievement for the brand.
AZ MYX takes home coveted title and part of RM200,000 prize pool
The Dew Challenge regional finals, which spanned the northern, southern, central, and eastern regions of Malaysia, saw intense competition among thousands of participants, who battled it out both online and on the stage of the paintball PUBG tournament.
The grand finale in Kuala Lumpur, brought together 16 finalists from the regions and witnessed the crowning of the overall champion AZ MYX from the northern region, who emerged victorious and claimed a part of the prize pool of RM200,000.
The second and third places were won by Sem9 Junior (Central Region) and Twenty2rich Guerilla (North Region) respectively, taking home a slice of the RM200,000 prize pool.
A vibrant festival
Taking place from 9am to 7pm, the Dew Challenge finale was not just about gaming – it was a celebration of diverse experiences.
There were many vendors present, including a tantalising Domino’s BoxKu corner, Uncle Bob, and MBO; and attendees were also able to enjoy an array of activities such as mini PUBG mobile tournaments, a special Mountain Dew mixology booth, and engaging carnival games.
These additional elements added a festive atmosphere to the event, creating memorable moments for all participants.
Etika vice-president of marketing Amy Gan said that the Dew Challenge has the potential to push many boundaries.
“We knew that we had to bring Malaysians a one-of-a-kind, first-time experience that will make them want to break out of the norm, push their boundaries and live their best, most vibrant lives.
“I am happy to say that it was a success and I couldn’t have imagined a better end to it. We want to express our heartfelt gratitude to the gaming community, sponsors, vendors, and media partners for making this event a resounding success,” she said.
She added that the Dew Challenge has once again proven that Mountain Dew is more than just a beverage. “It’s a lifestyle that brings people together through shared passions and unforgettable experiences.”