Every year, the same phenomenon occurs: dating sites record a huge peak in activity on the first Sunday of the year – so much so that the day has been dubbed “Dating Sunday”.

There are several possible reasons for this trend. It could be down to New Year’s resolutions, for example, or simply to the festive season, which encourages reflection on one’s love life, especially after spending time with family and friends.

In short, the start of a new year is the perfect time to get back into the dating game.

Tinder has even reported figures supporting this trend. On the first Sunday of 2022, the app noted 10% more singles on the site than usual, as well as 35% more swipe activity and 30% more matches compared to a “regular” day.

The platform also states that 12 bios were modified and 25 new photos added every second, on average, worldwide. Today, it expects some 519 bios to be edited and 2,263 photos to be added every minute.

“On ‘Dating Sunday’, the number of messages sent on Tinder increases by 22%; users respond 19.4 minutes faster than on any other Sunday in the year; and the number of ‘likes’ on the app increases by 18.2%,” the New York Post reported, based on comments by Tinder.

“As people update their profiles, about 58.7 million more likes and 11.4 million more messages will likely be sent on the app compared to the rest of the year.”

This upturn in activity is predicted to last for over a month, until Valentine’s Day on Feb 14.