After “Grandma” inspirations in 2022 and 2023, it’s Grandpa’s turn to influence young people’s wardrobes, with the return of vintage clothes that are as chic as they are stylish. That’s according to the annual Pinterest Predicts report, which unveils fashion inspirations expected to make their way into wardrobes next year.
In the wake of Barbie pink, micro-shorts, ballet flats and cozy styles that topped fashion trends in 2023, it’s time for more extravagance, a touch of vintage and a healthy dose of fun in the New Year.
That’s what emerges from Pinterest’s report based in particular on searches by the 482 million people who use the platform to find inspiration in various sectors, including fashion and beauty.
These predictions confirm, in part, the trends unveiled by the major fashion houses and designers at the spring-summer 2024 shows held in New York, London, Milan and Paris.
Grandpa, fashion influencer
The fashion and beauty industries are constantly drawing on influences from the past, and the last two years have seen a particular focus on grandma, along with her wardrobe and many natural remedies.
Since the pandemic, younger generations have embraced knitting, crocheting, and many trends straight out of our grandmothers’ wardrobes, such as the “coastal grandmother” aesthetic that continues to make waves on social networks (nearly 580 million views on TikTok).
But 2024 could see this change: according to Pinterest, it’s no longer grandma but grandpa who will influence fashion, with cool and stylish retro pieces recently spotted on the catwalks of Fendi, Loewe, Dior, Amiri, Givenchy, and Botter.
In practice, this should mean a return to clothes and accessories from another age – although some are considered timeless – such as corduroys, berets and cardigans.
According to the social platform, searches for “grandpa style” have already increased by 60%, while those for “retro streetwear” and “grandpa core” by 55% and 65%, respectively.
There’s also a strong craze for personalised denim jackets, which Pinterest is linking to this trend, with a 355% increase in searches for this category.
Big jewellery and metallics
Oversized designs and volume will also be the order of the day in the fashion and beauty worlds. This will mean a return to perming and “big” hairstyles in the hair sector, as well as imposing, even oversized, jewellery.
This trend was already seen on the catwalks of Calcaterra, Moschino, Carolina Herrera, Gucci, Saint Laurent, Schiaparelli, and LaPointe during 2022’s Fashion Month. According to Pinterest, this will be confirmed in 2024 with “chunky hoops” (45% of searches) and sculptural jewellery (75%).
While red is set to be the star colour of 2024, metallic shades will also be popular, dominated by silver. Metallic corsets (35%), silver-plated necklaces (50%), and metallic nail art (295%) will be particularly popular next year.
The recent runway shows show that metallic hues will also make their mark in fashion, as seen at Carolina Herrera, Diesel, LaQuan Smith, Chloé, Courrèges, Paco Rabanne, Dion Lee, and Gabriela Hearst.
When it comes to accessories, bows stand out in a romantic, even boho-chic spirit. Although they haven’t (yet) made their mark on Fashion Week catwalks, which opted for minimalist looks for Spring/Summer 2024, Pinterest is nonetheless elevating them to the top of the trends across all segments.
These range from outfits with bows (190%) and necklaces with bows (180%), to crochet bows (80%) and heels with bows (40%).