Long abandoned, long forgotten, some natural ingredients resurfaced with the pandemic as consumers started to shun endless ingredients lists.

As a result, natural beauty routines and age-old concoctions have replaced certain chemical substances, bringing back to the forefront products that are healthier for the skin and the environment, such as coffee grounds as an exfoliant, aloe vera as a moisturiser, or even carrots as a radiance booster.

But natural cosmetics brands have also been focusing on the virtues of certain grains, which have all kinds of benefits for mature skin.

Rye for firming properties

A grain closely related to wheat, rye is mainly known as a brownish flour, but it is now becoming a go-to ingredient in cosmetics. Many brands include it in their product formulas for its firming properties, which are ideal for skin to remedy the loss of elasticity and improve healing.

Flax to hydrate and soothe

Often dehydrated, mature skin needs to be deeply nourished to reduce the risk of wrinkles, fine lines, and other signs of ageing. That’s where flax comes in – more precisely flaxseed oil, known for its soothing and moisturising properties.

Rich in fatty acids, cold-pressed flaxseed oil not only nourishes the skin, but also helps to soothe it and prevent future external aggression and ageing. It’s a prime anti-ageing partner for mature skin, as well as for dry or dehydrated skin.

Wheat as a great all-rounder

Along with rice, wheat is without a doubt one of the most comprehensive grains in the field of beauty, targeting many dermal problems.

Also highly nourishing, wheatgerm oil helps prevent the signs of ageing while protecting the skin from external aggression and repairing past damage. This is mainly due to its regenerative properties.

In addition, it acts on skin elasticity by providing a whole heap of active ingredients that help promote a smoother complexion and firmer skin.