The general public will be able to discover the changes they can look forward to in terms of device usage.

This event can also, on occasion, be an opportunity for the brand to present new hardware.

This year, the greatest anticipation surrounds the potential debut of Apple’s mixed reality headset project, something often mentioned by the media, but to date never confirmed by the Cupertino firm.

If you put together all the rumours that have appeared in the American press, it appears to be a large set of goggles, similar to a ski mask, that will allow users to see different virtual elements in a real environment in front of them.

The ensemble could be controlled by voice and hand movements, using a dedicated operating system. Some industry watchers have already interpreted the use of circular arcs on the invitation as a reference to the lenses of this future headset.

Although headsets remain niche, innovative approaches have been sparking a return of interest these past months.

At February’s Mobile World Congress in Barcelona, various concepts of futuristic augmented reality glasses were unveiled by Chinese manufacturers (Xiaomi and TCL), revolutionising everything that has been done in this field so far.

In any case, the bar has been set high; Apple will have to come up with something rather unique in order to create a sensation in a sector that is struggling to take off commercially.

Apple’s arrival in the augmented reality sector could also seem totally out of step with recent weeks’ main high-tech stories, which have focused on artificial intelligence and the emergence of conversational robots (ChatGPT, Bard, Claude, etc.) astonishing the world and making the concept of metaverse seem like last year’s news.

Will Apple have a credible alternative to show the world?