TENAcity, Malaysia’s first senior band search with RM75,000 to be won

Good news for musicians aged 50 and above – auditions are now on for TENAcity Senior Musicians’ Band

They say music never gets old, so why should musicians step off the stage just because the years have added up? Music is also known to be one of the best ways to keep your mind (and body) active as you age.

So, if you’re a senior musician whose passion for performing is still alive and kicking, you can enter the TENAcity audition, win RM75,000 and tour Malaysia too – and the nationwide talent search starts today!

Championing the concept of active ageing, TENA – a world renowned brand of healthcare products for seniors from Vinda Group SEA – will be launching TENAcity, a first-of-a-kind band comprising senior musicians aged 50 and above. It hopes to empower and inspire seniors to stay mentally and physically active, leading healthier lives.

TENAcity auditions will be held for a vocalist, guitarist, keyboardist, bassist and drummer to make up the band, with the cash prize divided equally among the winners.

The band will tour Malaysia, spreading the positive message of active ageing and inspiring the senior community to live their lives to the fullest. If you already have a band with your friends, you can enter as a complete band as well.

Commenting on this innovative idea, Su Ting Nee, President of Vinda Group SEA said, “We strongly believe that age is not a barrier in the pursuit of an active lifestyle and mindset. With the TENAcity band search, we want senior Malaysians to know that we are always there to support them. We know that music flows in the veins of many senior Malaysians, and we urge their children to encourage parents to take part in the TENAcity band search. We hope that the stories and experiences from this campaign will demonstrate to the public that age is just a number, and you can continue an active, healthy lifestyle even when you are older.”

A core brand of the VINDA Group – one of the largest companies for hygiene products in Asia, TENA is considered a global leader* in incontinence care.

For over 60 years, TENA have offered a full range of absorbent products, skincare and digital health technology solutions that help improve the dignity and quality of people’s lives.

The concept of TENAcity Senior Musicians’ Band with its exciting cash prize, is an extension of this commitment to empower the lives of the older generation.

If you are a senior musician yearning to gig and tour again, the stage is now set to audition.

Sign up for the TENAcity audition now: