This is due to its stress-busting virtues, as well as a growing craze for all things DIY and slow fashion.
Indeed, the image of this centuries-old technique has been revamped in recent years, gaining popularity among younger generations, as well as others. A recent study among 1,063 French adults, released in September, proves that knitting is now trendy among men and Generations Y and Z.
In fact, more than a third of under 35s (34%) claim to practise knitting today, as do 32% of men. These figures reflect the growing popularity of this pastime since the start of the pandemic.
The proof is that knitting is becoming a strong trend on social networks, starting with TikTok, a social media popular with younger users. The hashtag #knitting has notched up no less than 1.8 billion views on the Chinese social network, and that’s without counting its dozens of variations, most of which have several million views.
There are videos of users simply filming themselves knitting, as well as challenges, clothes and objects knitted by hand, and even more tips and tutorials. All of these reflect young people’s enthusiasm to engage in manual activities with, they say, objectives that are many and varied.
Popular figures, too, have taken to the hobby, including British diver Tom Daley, who was spotted during the Olympics in August with needles in hand.
Wellbeing and slow fashion
While it’s easy to understand why the average person might have taken up knitting during the pandemic and lockdowns, it’s less clear why the practice has endured beyond the health crisis.
According to the PP Yarns & Co survey, knitting is a source of wellbeing, relaxation, and even disconnection – a way of switching off. More than three quarters of respondents (76%) say it is a relaxing activity, while nearly two thirds (63%) go so far as to state that it has a positive impact on their health.
Given the rise in anxiety disorders among the younger generations, this knitting revival appears to be timely.
But knitting is also a response to certain environmental issues, especially in the field of fashion. For more than three quarters of French people polled (77%), knitting is beneficial for the environment.
This is a reason that pushes young people, in particular, to take up the hobby, since 36% of respondents under 35 years old consider that “the environmental appeal” of knitting is particularly important.
A handful of respondents go even further by affirming that knitting limits “the production and purchase of new clothes, making it possible to return to a shorter circuit and to limit overconsumption behaviour” (22%).
If learning to knit used to be passed down from one generation to the next, it is now very easy to learn the technique, with dedicated accounts multiplying at high speed on social networks.
One of the best-known is “We Are Knitters”, which has more than 700,000 followers on Instagram. It offers wool, kits and patterns, but also tips and tricks for learning the basics of knitting – all accompanied by the creations of enthusiasts, amateurs, and beginners in knitting.
But social networks have also seen the emergence of a host of influencers, collectives, and other knitting brands in recent years, all on a mission to share their know-how and passion with as many people as possible.
At a time when the habits and practices of yesteryear are coming back in force, knitting could be set to become one of the most popular pastimes of the moment.