Linking each and every business within the AirAsia ecosystem together, the Super App stands out as the flagship of a future-ready, consumer-focused organisation.
“Over the last two decades, AirAsia has built a strong and reputable Asean – if not global – brand, which now allows us to leverage on that strength and the wealth of data that we have built,” said Amanda Woo, CEO of airasia Super App.
The app fronts Capital A’s digital business, a one-stop travel, e-commerce as well as media and community platform that offers consumers over 16 lines of products and services from merchants across the region.
As a beneficiary of the AirAsia legacy, the Super App has been quick to market with a healthy customer base, Woo said. The app presently boasts more than 51 million active users.
Currently, its key focus is to grow its offerings and expand its presence within the Asean region, especially in Malaysia where it was launched in October 2020, Thailand (launched in February 2022), the Philippines (launched in April 2022) and Indonesia where it is expected to be officially launched by the end of this year.
With its ever-growing population, Asean has people coming online faster than any other region in the world, with e-commerce forecast to grow to US$88 billion (RM391.91 billion) by 2025. With nine out of every 10 users accessing the internet from their smartphones, the Super App is well-placed to attract consumers seeking solutions to everyday challenges.
Rolled out on home soil at the height of the pandemic when physical stores were forcibly shuttered, the Super App made an immediate impact by successfully creating a ready marketplace for merchants looking for an alternative platform to sell their products, which enabled its food delivery, e-commerce and e-hailing arms to take off immediately.
The re-opening of borders at the beginning of this year then saw the Super App’s travel functions take off, with users able to book flights on more than 700 global carriers and stay with some 700,000 hotels worldwide.
The Super App’s digital platform also includes a subscription-based service, SUPER+, a travel and lifestyle plan which allows subscribers to redeem free AirAsia flights for a year, along with free delivery of all airasia food orders as well as Covid coverage.
Additional features include airasia holidays, currently available in Malaysia and the Philippines only, a one-stop customisable holiday with booking options for flights, accommodation and activities.
In its present form, the Super App offers three different delivery services: airasia ride, airasia food and airasia xpress.
The airasia ride is an e-hailing platform that is currently available in Malaysia and Bangkok, while the airasia food is a food delivery service available in Malaysia, Thailand and Indonesia. The airasia xpress is a parcel delivery service available in Malaysia and Thailand.
Woo said there already are plans to expand the airasia ride service to second and third tier cities in Malaysia as well as in Singapore.
Plans are also in the pipeline to expand airsia food to the Philippines.
“Internationally, we have already introduced airasia ride in Thailand,” Woo said, adding that information about the expansion of these services into Singapore, Indonesia and the Philippines will be shared by the end of the year.
She said the digital company will make it a priority to strengthen its product offerings, enhancing users’ app experience and expanding to more locations across the four key Asean countries before moving into other international markets.
The Super App has also entered into a partnership with Google Cloud to jointly-create software tools for open innovation, to deliver data-driven intelligence and ensure accessibility for diverse users in cities and rural areas.
Woo expressed hope that with the data gathered over the years, the airasia Super App will be able to unlock wider opportunities and find better ways to offer more services to its users.