FCTRY launched a Kickstarter campaign to fund production less than two weeks ago. It hit its US$30,000 (RM134,000) funding goal in just three hours and has since raised over US$120,000.

For every figure sold, US$1 goes to Ukraine in the campaign which ends on Friday.

A 15cm-tall clay prototype of the Zelenskiy action figure, moulded by Seattle artist Mike Leavitt, will be mass produced in plastic in China. It is expected to ship by March.

“The way we framed him in the campaign is ‘the unlikely hero’,” said Jason Feinberg, FCTRY’s chief executive and creative director.

“He’s the perfect leader for this moment, just this super inspirational character. He has this real strength that comes across, but it’s humble and he sort of represents the opposite of everything we’ve come to associate with politics.”

Zelenskiy, 44, a former comic actor, swept to power three years ago promising to end a war with Moscow-backed separatists in eastern Ukraine.

A shrewd communicator, he has won global praise for his defiance in resisting Russia’s devastating invasion on Feb 24 of his country.