A difficult choice if we consider that these three couples have for months had a more than significant impact on fashion, and more precisely on our interest for various specific items of clothing.
That’s according to a new report released by global fashion search engine Stylight,* which looked at the influence of the six most prominent couples in the industry.
You may be surprised to learn that Megan Fox and Machine Gun Kelly, whose outings rarely go unnoticed, seem to have a considerable influence on our wardrobes.
Their flamboyant look particularly got attention from the public during the last edition of the MTV Video Music Awards.
Stylight saw a spike in Google searches for the two names together (+1,000%) in January 2022, as well as for some of their favourite fashion pieces: body chains, chin jewellery, and armour rings.
The power of ‘The Ferragnez’
Zendaya and Tom Holland’s matching outfits seem to be a hit as well, with a focus on their most edgy and glittery pieces, from rhinestone tights and blazers to leather bombers and chelsea boots.
Without even talking about clothes, the couple is at the center of attention with a jump of 900% of Google searches for their two names together during the month of December 2021.
But the inseparable duo that seems to have the most clout in the fashion industry is none other than The Ferragnez, formed by influencer and business woman Chiara Ferragni and rapper Fedez.
Not content with boosting the searches of the brands they promote, the couple seems much more powerful together than apart.
For instance, Stylight observed a not very significant increase in Google searches for the names ‘Chiara Ferragni’ (+12%) and ‘Fedez’ (+13%) between January 2021 and January 2022, while at the same time the keyword ‘Ferragnez’ was the object of a peak of interest of +900%.
If Rihanna and ASAP Rocky’s looks are still the talk of the town, their relationship doesn’t seem to get people buzzing.
Searches for the keywords ‘Rihanna and ASAP Rocky’ only increased by 78% on Google 24 hours after the MET Gala on Sept 12, 2021.