Today, you determine your own website, social media and email, and your content is what gives them value.

If you’re strategic, you’ll be able to get your ideal client’s attention quickly. But can you do it yourself?

Do you have time? Do you have a team? Is your team trained in generating specific content?

Let’s be honest – you aren’t all writers, communicators or designers. And you don’t all have the time and expertise to deal with all areas.

Even though you may have a stable and competitive team on board with great ideas that inspire, you may run into projects that need a specialised, extra hand.

If this has happened to you, then you understand that this is when remote talent becomes the perfect ally for getting your project on track.

These talents get a specific task done, bringing the necessary skills to your project. They’re freelancers, independent professionals, remote team members with the talent to carry out your ideas and meet your needs.

The advantages of a freelancer on your team

They have experience, skills and talent. Most importantly, they know what your audience is looking for and will contribute the necessary material for your project.

They’re collaborative and independent at the same time.

Imagine that you need a Russian translation for a special display at a fair. If it’s the only time you need this, you probably don’t have this talent within your team.

But that doesn’t stop you from being able to have your display in that language.

These job positions are remote, outside your company, for your company. They don’t generate extra costs and they don’t use your facilities.

They have more flexibility with schedules and locations. They can even work during the night or from different time zones, if your project requires.

You’re not just hiring a freelancer, you’re hiring an entrepreneur, a brand, a small business in itself that doesn’t want to lose you as a client or damage their reputation.

They need you to recommend them, rate them, and come back. This guarantees commitment to the job you give them. Their success depends on it.

Keys to a good relationship and the best results

Establishing good communication is the key in getting the results you want in the development of your product or service.

Before hiring a talent, be sure they agree to develop your ideas. It’s important to know if they feel comfortable with what you assign them. Be clear in the wording of your job brief.

Ensure that they have the necessary skills and availability to meet your deadlines. The foundation of remote work is both parties’ commitment to do what they agree to do.

The time, money, and effort invested depends on observing the above points.

Tasks that remote talents can help with

As technology develops, different tasks are being added to digital platforms. Some of these cover a good part of the content your projects need.

• Copywriting

Writing persuasive text for your website is essential, so that your ideal client will interact with your site and take the action desired.

• Scripts

Including audio-visual pieces in your marketing strategy is key, whether it be on platforms, social media, or traditional channels.

You’ll need to structure a creative, persuasive written dialogue of what your target audience will see and hear.

• Translation

Your website will normally be in English, since that’s the language that rules the digital market. You may need other languages as well depending on your marketing strategy.

• Blogs and social media support

A foundational pillar when it comes to communication, a professional presence on social media is non-negotiable.

You should also maintain a blog, demonstrating your expertise in your area of specialisation.

• Email marketing

Knowing how to use your email to attract potential clients is a powerful tool that combines online communication with direct marketing.

When used well, it can yield excellent dividends and get conversions.

• Designers and illustrators

These are absolutely necessary at the creative phase of your project to develop the visual messages you include in your communication strategy.

Professionals in this field combine their skills with their mastery of digital design tools to achieve outstanding results.

● Special projects

Your project may go beyond the tasks listed above and require even more than what is outlined here.

While the above list includes many of the frequently-requested skills, it obviously doesn’t list all. Professional categories are broad and varied, and special projects are diverse and original.

The digital world has burst into the market exponentially, and staying behind is not an option. You have to make a bet on the future,

Do contact Workana for solutions to the human talent you need. Your company can hire the best freelancers to expand your business as your expectations grow.

Click here to find out more about Workana to start hiring or enlisting as a freelancer.