Finding the right talents for your business is not a simple task. Usually, there is a large incongruence between what companies are searching for and what the labour market has to offer.
Adopting social media into your recruitment strategy has become the mainstay of job advertising when it comes to finding skilled professionals in the field and building a connection.
Here is why social media is important as part of your recruitment strategy.
1. Improves job visibility
Every potential job candidate for any position has access to social media. Facebook has a user base of over 2.41 billion, whereas Twitter averaged 330 million monthly active users.
Most millennials and Generation X are active users of LinkedIn as a job search platform.
Having your job postings featured on social media will allow more users to find your content more easily, your post can get more shares and your search ranking can even improve due to the increased exposure.
2. Higher quality candidates
Candidates who have access to social media are generally more tech-savvy and knowledgeable about current business trends, an attribute that is critical in ensuring their skills remain relevant.
Social media also helps you search and reach out to passive candidates who have the relevant skills but are not actively looking to change their current jobs.
3. Enhancing employer brand awareness
Using social media for recruiting is not only about finding you the right candidates but also helps with increasing the visibility of your brand.
By promoting new job openings on social media, you are strengthening your brand presence while increasing the level of trust among potential candidates.
4. Reduces cost of hiring
Utilising social media as a tool to find candidates is way less expensive compared to traditional means such as job fairs or newspaper advertisements.
That being said, social media recruitment will still require a sizeable investment, but the value you get through the hires you discovered through the social media job posting makes this approach cheaper and cost-effective.
5. Increases brand engagement
With social media job posting to promote your company brand, hashtags will be utilised to targeted audiences, announcing and sharing the latest job vacancies on Facebook, LinkedIn, Twitter, Instagram and Google Business for maximum outreach.
As interested individuals seek out more information regarding the job posting, your webpage and social media sites will get more engagement.
Interested parties will post on the job post comment sections, some will share it with their friends and followers, while there are those who will send a direct enquiry.
This article first appeared in jobstore.com
Jobstore is an online job site that specialises in providing jobseekers with the latest job opportunities by matching talented individuals with reputable companies in Malaysia. Find your dream job with over 40,000 job vacancies in Malaysia.