Kim Kardashian brings her Skims shapewear line to Nordstrom

Kim Kardashian brings her Skims shapewear line to Nordstrom

Entrepreneur praises department store chain for its 'unmatched' customer service and 'inclusive size offering'.

Kim Kardashian West. (AFP pic)

Kim Kardashian West is taking her Skims brand to the next level, via a new partnership with Nordstrom.

The entrepreneur took to Instagram to announce the news, which will see Skims undergarments stocked by the department store chain, both online and in select stores, from Feb 5.

“It is such a natural choice for me to want to choose Nordstrom as my first retail partner for Skims,” the star says in a video clip posted to the Skims Instagram account, citing Nordstrom’s “unmatched” customer service and “inclusive size offering” as some of the reasons behind the decision.

According to WWD, the partnership will begin with Nordstrom selling the Skims “Solutionwear”, and “Fits Everybody” lines, as well as the brand’s accessories, such as body tape and pasties.

Additional collections will be added further down the line.

Since launching last September with shapewear and intimates styles in a range of hues, in sizes XXS – 4XL, Skims has garnered a reputation for inclusive and practical approach to undergarments.

In October, the label added cotton underwear and loungewear separates to its offering, including bras, underwear, ribbed tank tops, leggings and t-shirts.

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