The “Fifty Shades of Grey” star has stepped in front of the camera to pose for the fragrance’s new campaign, which will be released globally on September 1, WWD reports. He is accompanied by Dutch model Birgit Kos, who took to Instagram earlier this month to tease her new ads alongside the Hollywood hunk.

In addition to the new campaign, which will see the duo tell the tale of a couple that meets in an opera house, Hugo Boss is also set to launch new fragrances for men and women, dubbed ‘Private Accord For Him and For Her’. According to WWD, the scents both feature notes of cocoa absolute, while the men’s fragrance boasts elements of ginger and maninka fruit and the women’s perfume features mandarin and osmanthus.

“Above everything else, it’s just a privilege to be associated with such an iconic brand,” Dornan, who used to model for Hugo Boss prior to making it as an actor, told WWD. “So to be able to continue that relationship all these years later, it’s a very nice feeling.”

The move is not Dornan’s first major fragrance campaign — he has previously starred in multiple ads for Calvin Klein’s ‘CK Free’.

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