Rihanna to unveil ‘immersive experience’ at New York Fashion Week

Rihanna to unveil ‘immersive experience’ at New York Fashion Week

Superstar Rihanna is preparing to unveil an "immersive experience" for her new lingerie collection at the upcoming New York Fashion Week next month, according to WWD.

Rihanna to release her own line of lingerie. (AFP Relaxnews pic)

The singer/designer, who wowed audiences at the event with a presentation of her Fenty x Puma collaboration a year ago, is set to return to the runway with a special showing for her Savage x Fenty lingerie collection on September 12 at 7:30pm in Brooklyn.

The event — which will follow the Marc Jacobs show at 6 pm, effectively closing out New York Fashion Week — will tease items from the fall 2018 collection and will be immediately shoppable at Savagex.com, as well as a New York pop-up, followed by a Mall of America pop-up and two additional cities in the fall.

The Savage brand — created in partnership with El Segundo, Calif.-based TechStyle Fashion Group — features bras, underwear, furry robes, and more, and was initially introduced to consumers in May via a series of pop-up shops/parties that kicked off at the Villain in Williamsburg, Brooklyn (via WWD).

 

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