Sporty, fun-loving, and colourful are the watchwords for the latest collaboration from Puma and Spanish brand Tinycottons, which has been lauded for its colourful, quirky prints as well as its environmentally-friendly and fair trade practices. For this latest joint effort, the two brands have focused on food-themed motifs — cherries, crisps, fish-and-chips — and edible-looking colors.

The Puma x Tinycottons footwear collection features reworked versions of Puma classics in three styles — ‘Suede,’ ‘Puma Platform,’ and ‘Roma’ — each of which is available in two colours. Styled in pale green or mandarin orange, the Suede sneakers have gingham linings and cherry or ‘Fish & Chips’ motifs.

The leather-upper ‘Platform Puma’ sneakers, which come in chocolate or thyme green, feature food-themed detachable badges that can be affixed to the shoes’ velcro formstrips. Finally, the retro ‘Roma’ jogger has a nylon upper and suede formstrip, and is available in gold/green and birch white/mandarin versions.

As for clothing, the collection features a wide range of T-shirts, tracksuits, tops, hooded sweatshirts and rucksacks with similar food-themed motifs and colours.

The ‘Puma x Tinycottons’ collection will be available worldwide from www.puma.com and www.tinycottons.com, and at select stores from August 15.